Effective fundraising events can be expensive and time-consuming. There are so many small details to plan out. From ticketing and registration to managing guests, organizations have a lot on their plates.
Luckily, fundraising platforms can help you greatly! These solutions were created to streamline the efforts non-profits have while planning social events and make it easier for them to focus on their core competency: raise money to various causes. Here are 10 ways that fundraising systems can help your organization with your next event:
1. Choosing the right event:
When selecting the type of event, you should take your organization’s cause, goals, and resources into consideration. However, you should also think about the interests of your supporter base, since they will be the ones attending the event. And a fundraising platform can help you get a detailed look into your supporters’ preferences.
If it’s a cause they’re interested in, they’re more likely to attend!
2. Creating event workflows:
Having so many tasks to keep track of can make it challenging to get things organized and assuring everything gets done at the right time. It’s especially easy to overlook small tasks or repeat them if there isn’t a centralized system in place to keep everyone on track. Not only this could be a huge waste of time, but also money.
That is why fundraising software solves this problem by offering nonprofits that centralized platform where they can create specific workflows to plan out every step of the process and keep everyone in the loop.
This kind of solution gives everyone access to the same information, so everyone will always be on the same page.
3. Inviting the right people:
Even though you’d probably want to invite your entire base to your event, filtered lists oftentimes have a much more significant result in terms of fundraising.
Fundraising platforms can really come in handy for those times where you need to target your event to a specific group.
That way you can keep the members that fit your criteria up-to-date without risking inadvertently annoying supporters to whom this information doesn’t apply.
4. Sending invites:
With a platform like this, the process of sending out invites a whole lot easier, too. No matter how your nonprofit chooses to send out invites, the fundraising platform will have features in place to help.
If your platform also has an email marketing functionality, you can take your guest list an extra step and approach your invitees with email campaigns!
5. Online registrations:
Attendees and volunteers will be the two critical groups that will impact the success of your event. It’s crucial to make sure they participate by making sign-up easy and as convenient as possible. One of the best ways to do so is by providing online volunteer sign-up and event registration forms.
Software tailored for NPOs will come with online donation capability, where organizations can build online donation pages, and create customized sign-up and registration forms branded to their events.
6. Managing your guest list with ease:
With a fundraising solution, your organization will no longer have to spend the time manually inserting attendee information. Once supporters have registered online to attend your event, their data will automatically be saved in the software.
7. Selling gifts:
Selling products is an excellent way to raise more funds and get people excited to attend your event.
With a fundraising platform, selling merchandise is much more manageable. The best solutions should allow organizations to create online product catalogs so people can easily buy them online.
8. Enabling mobile giving:
With a mobile-friendly platform, attendees will be able to promptly donate at your event wherever they are by simply accessing the mobile version of your donation page!
Remember, when it’s suitable, donors will be more likely to contribute.
9. Complementing your event with a peer-to-peer campaign:
P2P campaigns mobilize donors to fundraise on behalf of organizations by requesting donations from their peers. They’re an excellent technique to expand your supporter base and increase your fundraising donations.
It might seem difficult to organize a base of fundraisers but, with the right peer-to-peer platform, it’s not. With this online solution, fundraisers can build personalized donation pages that can be branded to your organization, making it easy to process donations and oversee fundraisers’ efforts.
These solutions also provide social sharing so that supporters can request donations from their friends on social media.
10. Automating receipts and follow up messages:
Once your event is over, it’s essential to follow up with your attendees and acknowledge their contributions. To do so, you’ll need to send them a thank you message and a donation receipt.
‘Thank you’ or follow-up letters are important because they make supporters feel appreciated, which is a crucial part of the stewardship process. Now, receipts are not just important, but they’re also often necessary, especially for tax purposes.
Online donation and mobile giving platforms can help enormously because they automate the sending out process, right after the donation is made.
Bottom line, a powerful fundraising software will make planning and executing social events a much simpler process for nonprofit organizations. The solution can streamline many of your event planning by centralizing your efforts. It’s also easier to collect donor data because all sources are tracked in one place. That way, you’ll get deeper insights into your donors, so your next event will be even more informed and successful!