1. Train your fundraisers:
The most important thing to keep in mind when running a peer-to-peer fundraising campaign is that you need to train your volunteers. Most of them won’t have extensive experience fundraising for a cause, so they’ll need some guidance as to the best practices and resources they can adopt.
Hold a training session, online “how-to” sessions, offer resources to read, and/or make your staff available for any questions that may arise.
2. Ongoing support:
Even once your volunteers’ individual campaign pages have been launched, you should continue providing ongoing support to your fundraisers in case any questions or concerns arise. Doing so will help you continue maximizing your fundraising potential and, more importantly, show them that they’re valuable to your campaign.
3. Use games:
While motivation can be kept up by offering support and encouragement, there are many other methods you can incorporate to maximize your campaign’s fundraising potential and keep everyone engaged.
Gaming techniques are effective ways to encourage and even incentive your supporters to put in as much effort as possible.
4. Create an event:
One of the most important things to remember about peer-to-peer fundraising is its versatility. When you put on a peer-to-peer fundraising campaign, it can work well as a lead-up to an event. Both online fundraising (the peer-to-peer fundraising campaign) and offline fundraising (the physical event) can draw attention to your nonprofit and boost your visibility in the greater community.
The Bottom Line
Peer-to-peer fundraising is an essential fundraising method that can make a huge impact on your nonprofit’s overall strategy. Train your fundraisers, offer them ongoing support, encourage them to continue their hard work, and round it all out with an outstanding event!
Remember: real, flesh and bone people are at the end of your campaigns and all fundraising marketing activities. That’s why authenticity is critical when promoting social causes.
Approaching major donors means giving them a name, a face, and a purpose.
Chances are your best supporters are already in your list. That is why most NPOs solicit a group of donors that could affect their organization immensely. These are your fundraisers. You need to target this group to maximize their already proven desire to give. They’re your biggest advocates!
Analyze your campaigns, identify donors who give annually and at more significant amounts. Define and specify their trends for giving and their involvement in the nonprofit community. Check who are the donors who’re capable of doing more and put them into your prospect pipeline.
Another essential aspect is analyzing your donation program. Approaches that attract small donations rarely translate into large ones. The main reason is that they lack time to build trust between you and your supporter. To cultivate significant contributions is very similar to developing a friendship: it requires sensibility. These bonds relationships with 2-way communication. Good friends know how to communicate and enjoy helping each other. With that in mind, finding supporters suited to this type of relationship requires following the fundraising cycle:
Identification: This stage is where you’ll spot individuals in existing lists and campaign results. You could also reach out into the community to identify philanthropists and benefactors.
Qualification: Qualify your leads regarding their mission goals, and ensure they have shown a willingness to give and support your cause, have previous nonprofit involvement, and a frequency of donating.
Nurturing: Invite a prospect to a tour on your organization, to an event or a social gathering. Tailor the experience to their specific interests, and provide them first-hand access to see your work.
Solicitation: This is a real balancing act. Experienced Development Officers will rely on the organic process of nurturing. If the previous step well performed, you might not need to ask at all.
Maintenance: It’s an ongoing process. It’s important to show your donors that you appreciate their help and the impact it will have on your organization. The main goal is to bring them closer to your mission.
However, friendships take time to solidify. Most NPOs report an 18 – 24 month period for significant donations. The secret here is to demonstrate that you can be trusted and relied upon.
For nonprofits focused on growth, significant donations are the only difference between causes that fail and those that thrive. Even though they’re less frequent and require more investment, their high value can be life-changing.
So next time, make sure to keep your donors’ hearts front and center, and your communications in optimal shape because it just takes one person to be the difference between changing a neighborhood, a state or helping the world.
Now, more than ever, NPOs need to use every tool at their disposal to raise donations, but making an online fundraising campaign may seem difficult. In this article, we present some exciting tips to boost your next online fundraising strategy:
1.) Define your social media strategy:
In our increasingly interconnected world, 70% of people use some form of social network. Social media has become an important channel nonprofit can use to boost their outreach and fundraising capabilities. Your first step is to decide which social platforms are the most relevant for your cause. Some of the most used ones are: Facebook, Twitter, Instagram, and LinkedIn. No matter which one you decide to use, there are three basic directives to follow:
1.) Promote your mission and goals;
2.)Tell your nonprofit’s story;
3.) Engage with the community. Once you’ve developed your social media presence, you should post updates, pictures, invitations, relevant information, celebrate milestones and thank your donors.
2.) Simplify the donation process:
It’s your responsibility to make the donation process as simple as possible for your supporters. Once they make the decision to support your social cause or your non-profit organization, the action should be straightforward and fast. One good example on how to make your process as simple as possible is to give your donors suggestions of predefined amounts, recurring donations, or gifts. This will facilitate the decision process and give them an easy path to follow.
3.) Optimize your campaign for mobile devices:
With the rise of smartphones and tablets, your campaign page should be easily accessible from anywhere. Some important topics to keep in mind when creating your mobile-friendly presence are:
4.) Focus on the follow-up:
Instead of sending an automated, scripted “thank you” message, send out personalized emails and, when possible, include a picture or video showing how their donation makes a difference. Don’t forget that the most critical part of building donor relationships is following up with them after the donation and sounding sincere and human. Sending the donation receipt as soon as the donation is completed also makes a huge difference, mainly because most platforms take days to do so. After a few days, send another ‘thank you’ email with a little more information about ways to get involved with your cause.
5. ) Use creative and captivating visuals:
Attract your supporters and pique their interest using images and captivating videos. Branding your donation page with your organization’s logo, colors, fonts, and design patterns makes it clear to your users that they are in the right place, allowing them to feel safe and secure entering their personal and payment information when they contribute. Another important tip is to use minimalistic design features. Don’t over complicate and clutter your campaign’s webpage. This will avoid distractions and user confusion., removing any obstacles to prevent them from donating.
6.) Show results and celebrate achieved milestones:
When setting up your fundraising campaign’s plan, it’s essential to create some benchmarks and post them on your social media channels each time your cause meets one. Celebrate your successes along the way! Engaging with your supporters will also cause a huge impact; it can be as simple as retweeting their post or leaving a comment on their Facebook post, making them know they made a personal impact.
Nonprofit fundraising and fun summer activities have never sounded like a more perfect duo. School’s out, temperatures are up, and everyone is looking for something to do in the sun. Put the fun in fundraising with some of these summer fundraising ideas.
Be sure to think of your target audience when choosing which of these activities to try out. Your events should allow supporters to further relate to the organization. And remember that even the most simple fundraising event takes preparation. Determine your budget and goals at the beginning of the planning process and good luck! 😊
Whether you are new to social fundraising or have been in the field for many years, you probably know that the key to developing a consistent stream of donations lies in building relationships with your donors. Once a donor connects with a nonprofit, they are much more likely to donate again and again if they are engaged with the organization.
The value that a retained donor brings to a nonprofit is enormous. By focusing on the long-term value of a donor, an organization can make a significant and positive impact on the bottom line.
Typical return donors will make their second donation to a nonprofit a year after their first donation. This implies that nonprofits may be waiting until just before a donor’s first anniversary to re-engage them with another appeal. Instead of waiting for almost a year to
re-engage donors, reach out sooner. Better yet, allow them to become recurring givers. Of all one-time donors who become recurring givers, 25% give another unique gift on top of their
still-active subscription plan. This signifies deep engagement and dedication to a nonprofit’s mission.