1. Train your fundraisers: The most important thing to keep in mind when running a peer-to-peer fundraising campaign is that you need to train your volunteers. Most of them won’t have extensive experience fundraising for a cause, so they’ll need some guidance as to the best practices and resources they can adopt. Hold a training session, online “how-to” sessions, offer resources to read, and/or make your staff available for any questions that may arise. 2. Ongoing support: Even once your volunteers’ individual campaign pages have been launched, you should continue providing ongoing support to your fundraisers in case any questions or concerns arise. Doing so will help you continue maximizing your fundraising potential and, more importantly, show them that they’re valuable to your campaign. 3. Use games: While motivation can be kept up by offering support and encouragement, there are many other methods you can incorporate to maximize your campaign’s fundraising potential and keep everyone engaged. Gaming techniques are effective ways to encourage and even incentive your supporters to put in as much effort as possible. 4. Create an event:
One of the most important things to remember about peer-to-peer fundraising is its versatility. When you put on a peer-to-peer fundraising campaign, it can work well as a lead-up to an event. Both online fundraising (the peer-to-peer fundraising campaign) and offline fundraising (the physical event) can draw attention to your nonprofit and boost your visibility in the greater community. The Bottom Line Peer-to-peer fundraising is an essential fundraising method that can make a huge impact on your nonprofit’s overall strategy. Train your fundraisers, offer them ongoing support, encourage them to continue their hard work, and round it all out with an outstanding event!
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