Now, more than ever, NPOs need to use every tool at their disposal to raise donations, but making an online fundraising campaign may seem difficult. In this article, we present some exciting tips to boost your next online fundraising strategy:
1.) Define your social media strategy: In our increasingly interconnected world, 70% of people use some form of social network. Social media has become an important channel nonprofit can use to boost their outreach and fundraising capabilities. Your first step is to decide which social platforms are the most relevant for your cause. Some of the most used ones are: Facebook, Twitter, Instagram, and LinkedIn. No matter which one you decide to use, there are three basic directives to follow: 1.) Promote your mission and goals; 2.)Tell your nonprofit’s story; 3.) Engage with the community. Once you’ve developed your social media presence, you should post updates, pictures, invitations, relevant information, celebrate milestones and thank your donors. 2.) Simplify the donation process: It’s your responsibility to make the donation process as simple as possible for your supporters. Once they make the decision to support your social cause or your non-profit organization, the action should be straightforward and fast. One good example on how to make your process as simple as possible is to give your donors suggestions of predefined amounts, recurring donations, or gifts. This will facilitate the decision process and give them an easy path to follow. 3.) Optimize your campaign for mobile devices: With the rise of smartphones and tablets, your campaign page should be easily accessible from anywhere. Some important topics to keep in mind when creating your mobile-friendly presence are:
4.) Focus on the follow-up: Instead of sending an automated, scripted “thank you” message, send out personalized emails and, when possible, include a picture or video showing how their donation makes a difference. Don’t forget that the most critical part of building donor relationships is following up with them after the donation and sounding sincere and human. Sending the donation receipt as soon as the donation is completed also makes a huge difference, mainly because most platforms take days to do so. After a few days, send another ‘thank you’ email with a little more information about ways to get involved with your cause. 5. ) Use creative and captivating visuals: Attract your supporters and pique their interest using images and captivating videos. Branding your donation page with your organization’s logo, colors, fonts, and design patterns makes it clear to your users that they are in the right place, allowing them to feel safe and secure entering their personal and payment information when they contribute. Another important tip is to use minimalistic design features. Don’t over complicate and clutter your campaign’s webpage. This will avoid distractions and user confusion., removing any obstacles to prevent them from donating. 6.) Show results and celebrate achieved milestones: When setting up your fundraising campaign’s plan, it’s essential to create some benchmarks and post them on your social media channels each time your cause meets one. Celebrate your successes along the way! Engaging with your supporters will also cause a huge impact; it can be as simple as retweeting their post or leaving a comment on their Facebook post, making them know they made a personal impact.
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