Whether you are new to social fundraising or have been in the field for many years, you probably know that the key to developing a consistent stream of donations lies in building relationships with your donors. Once a donor connects with a nonprofit, they are much more likely to donate again and again if they are engaged with the organization. The value that a retained donor brings to a nonprofit is enormous. By focusing on the long-term value of a donor, an organization can make a significant and positive impact on the bottom line. Typical return donors will make their second donation to a nonprofit a year after their first donation. This implies that nonprofits may be waiting until just before a donor’s first anniversary to re-engage them with another appeal. Instead of waiting for almost a year to re-engage donors, reach out sooner. Better yet, allow them to become recurring givers. Of all one-time donors who become recurring givers, 25% give another unique gift on top of their still-active subscription plan. This signifies deep engagement and dedication to a nonprofit’s mission.
0 Comments
Leave a Reply. |
ArchivesCategories |